Jean-Pierre Martin is the Country Manager for Belgium and Luxembourg at Emirates, overseeing the commercial development of both freight and passenger operations since 2014. With a background in sales leadership at Thalys and British Airways, he has played a key role in expanding Emirates' presence in Belgium. Elected Chairman of the Board of Airline Representatives (BAR) in Belgium from 2017 to 2019, he continues to serve as Vice-President of the Board and is involved in various business and trade associations.